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Qantas Cash is the latest in a long line of service offerings from Australia’s largest airline. By partnering with MasterCard, Qantas is now able to provide their millions of members with the added benefit of having a Travel Money card paired with their Frequent Flyer card in the one piece of plastic.
In order to produce such a card a lot of work needs to be put in behind the scenes, from data and card manufacturing to personalization and fulfilment. With an already thorough understanding of Qantas’ fulfilment requirements Clear Edge was the logical choice to provide a solution which could match not only Qantas’ existing frequent flyer requirements but also adapt and apply the new requirements for the Qantas Cash card.
By utilising our knowledge and expertise in providing end-to-end smart card fulfilment solutions, Clear Edge were able to provide a data solution for Qantas that would enable them to provide an individually tailored fulfilment piece to each member as quickly as their relationship with Qantas changes, allowing for a truly personalised member experience.
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